2303号外贸开发信模板向公司领导/决策者发送一封超级个性化的外贸开发信

分类：外贸开发信
标签：适合个性化开发, 适合首次开发
场景：介绍产品/公司/自己, 提出痛点
权限：免费
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Hi [prospect name],

I am reaching out to you because being the [prospect’s current role 潜在客户当前的职位], I was certain you would know more about the current process in place at your company for [which department 潜在客户所在部门].

Like we’ve helped [your existing customer 你的现有客户], I felt you might be interested in improving your [the biggest challenge for the prospect 潜在客户面对的最大痛点].

I did a fair amount of research on your company’s [current business] and I’m sharing a few of my thoughts here which could help you save [the benefit your product offers 描述你提供产品的好处]:

[a screenshot of their web page 插入一个对方网页的截图]

I noticed that [state the current problem and how it can be better 描述当前的问题并且解释如果可以变得更好].
I also noticed that [state the current problem and how it can be better 描述当前的问题并且解释如果可以变得更好]

I’d love to share a few more ideas with you and spend more time understanding your current process.

[prospect name], could we spend 15 mins this week to chat about this?

Thanks,

Your Name
Sales Manager
name@yourcompany.com
+(86) 131-1234-5678
Street, City, Province, China
www.yourcompany.com

这是一封给决策者的超个性化开发信。一封精心设计的个性化开发信会从收件人每天数百封邮件中脱颖而出，并且有很大的机会达到你想要的结果。一种精细化开发的方法是查看他们的网站/产品并找出他们当前存在的问题。一旦你确定了痛点，你就可以成为修复它的英雄。

小贴士

找到合适的人的邮箱：你要明确地告诉对方联系他/她的原因，因为人们在感受到他们自己具备某种独特资格的时候，他们才更有动力去帮助他人。
应该直接显示价值，而不是说出价值：吸引收件人注意力的一个好方法是向他们展示你的解决方案如何帮助他们产生价值。你可以发挥创意，比如添加其网站/产品的屏幕截图，甚至可以做一个短视频告诉他们如何从使用你的产品中受益。