Cold Email有哪些种类和用途，它跟开发信有什么区别？（配20个例子和模板）

Hey [first name],

Happy [day of week]!

Just finished reading through your post, [url title].

It was such a good read, I had to share some thoughts.

Firstly, it really stuck with me when you pointed out that [article summary snippet].

Secondly, you covered, “[anchor/targeted keyword]” in the article, but didn’t go into further detail or link to another resource.

We just released a guide that will provide a little something extra for readers who want to learn more about [anchor/targeted keyword].

Want to take a look? I got you: [article url]

As a huge “thank you”, I’d be happy to provide [incentive – (social share, indirect link, free trial, etc)].

Regardless, I’ll definitely be a frequent reader. Keep it up with the stellar content 🙂

Thanks,

Hey [first name],

Hope you’re having a great, productive week!

It’s [name] here from [company].

I just finished reading your post on [topic]. Loved the way you talked about [insert article summary].

I noticed, however, that your post doesn’t present a step-by-step process on how to [topic].

It seems like it’s your lucky day; we happen to have a detailed [type of resource] on [topic]!

You can have a look:

[link to your resource]

Let me know what you think!

Thanks,

Hey there [first name],

Happy [day of week]!

It’s [name] here from [company].

My team and I are impressed with the work you guys are doing when it comes to [topic].

We’re into [topic] as well.

Wanted to reach out to ask you if you’d be interested in discussing a collaboration between our teams.

We could totally help each other out and raise awareness about our products and services.

It looks like a win-win situation to me 🙂

Would you be interested in discussing this further?

Let me know and we can work something out.

Thanks,

Hey [first name],

Hope you’re having a fantastic week!

My name is [your name] and I’m a business development associate here at [company].

To be honest, the business development associate is just a fancy term to say “I’m helping companies grow!”

On that note, my team and I just launched a new [product or service] that helps businesses [describe your value proposition, ideally in one sentence 最好是用一句话来表达你的价值主张].

How are you dealing with [prospect’s pain point 潜在客户的痛点] so far?

I look forward to hearing from you and becoming your ally!

All the best,

Hey [first name],

Happy [day of week]!

Was looking to connect with fellow marketers to start the quarter, so I thought I’d reach out.

Just launched [your product/service + short description] and wanted to run it by you.

Think [competitors] but with [unique differentiating feature]. We just brought on [1 or 2 notable companies] recently. Would love for you to take a look and get your thoughts, too!

Can I send through some more info?

Cheers,

Hey [first name],

My name is [your name] and I am a [role] at [your company name] — [something noteworthy about the company].

I found you on a [name of podcast] episode you participated in a while back:

[referring url]

We’re hosting a podcast episode on [topic] and we’re hoping to get [industry] experts like you to have a conversation with us.

Would you be interested in participating?

Here’s a link to our podcast series:

[referring url]

Look forward to hearing from you!

Thank you,

Hey [first name],

How’s your [day of week] going?

It’s [your name] here with [company].

I love everything about your work and approach when it comes to [topic].

That’s why I wanted to reach out and tell you a little bit about our upcoming webinar.

The event is planned for [date] and we’re bringing together a group of amazing industry experts, including [name of speaker 1] and [name of speaker 2].

We’d love to have you in attendance to listen to these brilliant speakers discuss [topic].

We’re releasing some early birds soon, so stay tuned.

Here’s a link to the webinar description:

[referring url]

Looking forward to seeing you there 🙂

Cheers,

Hey there [first name],

How’s your [day of week] going?

You recently reacted to one of my LinkedIn posts about [topic].

I can see that you’re interested in [topic] so wanted to reach out and share some additional resources you might find helpful:

• [Blog post 1]
• [Blog post 2]

In addition to these resources, I’d like you to know that our company also offers [product/service] which could help you with [issue/pain point].

Would love to hear from you!

Cheers,