如何告诉客户产品涨价？9个技巧 + 16个邮件模板 + 50个国外公司邮件Word文档

Dear Purchasing Dept./Buyer，

Please be advised that there will be a price increase of 8% on all our products effective April 1st, 2021. This increase will affect all orders made on and after the increase date, with no exceptions.
请注意，自2021年4月1日起，我们所有产品的价格将上涨8%。这一增加将影响在增加日期及之后的所有订单，没有例外。

We are committed to continuing to offer quality products and services and are always trying to find ways to minimize the amount and frequency of these price increases. Unfortunately, this increase is based on high market demand and continued escalating cost increases for raw materials within our industry, which forces us to raise prices.
我们承诺继续为您提供优质的产品和服务，并一直试图找到方法，以减少这些价格上涨的数量和频率。但不幸的是，这一增长是基于市场高需求和不断上升的原材料成本，从而迫使我们提价。

We greatly appreciate your understanding and support!
我们非常感谢您的理解和支持!

Sincerely,

Dear Valued Customer,

Accurate was on the receiving end of a 17% price increase from our supplier last year. We made the decision not to increase prices for 2020 and shifted our focus to best serve the needs of our customers during these unsteady times.
准确地说，去年我们的供应商已经给我们增加了17%的价格，但我们决定在2020年不提高价格，在这段不稳定的时期我们将重心转移到为客户提供最佳服务上。

We took a hard look at how we could continue so that you, our loyal consumers, would not bear the full brunt of these rising costs that have been imposed on us. The 2021 price increase of 5% for our price line, which will go into effect beginning April 15th, 2021, will allow us to minimally adjust costs caused by the continuing increase of raw materials, packaging, transportation, and labor.
我们仔细研究了我们如何才能继续下去，这样你们–我们忠实的客户，就不用承受强加在我们身上的成本上升的全部冲击。我们的价格线将于2021年4月15日起提价5%，这将使我们能够最小限度地调整和缓解因原材料、包装、运输和劳动力持续增加而带来的成本压力。

We value your business and thank you for your continued support during our transition. We all have been through a lot this past year and are looking forward to your continued partnership while navigating through these unprecedented times. We believe that our use of the most advanced technologies in the market, productivity rate, and dedicated staff provide the necessary ingredients for our continued, mutual growth and success.
我们重视您的业务，感谢您在我们转型期间的持续支持。在过去的一年里，我们都经历了很多，我们期待着与你们继续合作，一起度过这前所未有的时期。我们相信，我们在市场上使用最先进的技术，生产率和敬业的员工为我们的持续合作、共同成长和成功提供了必要的因素。

If you have any questions, please feel free to contact us at (xxx) 1234-1234.
如果您有任何问题，请随时致电(0755)1234-1234与我们联系。

All orders received and shipped prior to April 15th, 2021 will receive the current pricing.
所有在2021年4月15日之前收到并发货的订单将以当前价格结算。

Kind regards,

Dear Valued Customer,

On Feb 15th we communicated a price increase of 8% on all Polypropylene (PP) and Polystyrene (PS) products with an effective date of March 1st.
2月15日，我们已经通知所有聚丙烯(PP)和聚苯乙烯(PS)产品的价格上调8%，从3月1日起生效。

Due to a record-high increase in demand along with persistent lack of supply amid force majeure’s our resin suppliers have announced yet another round of increases. We have also seen increases from suppliers on other costs related to our products such as corrugate and film.
（由于前所未有的需求增长以及不可抗力造成的持续供应不足，我们的树脂供应商宣布了新一轮的价格增长。我们还看到供应商增加了与我们产品相关的其他材料的成本，如起皱和薄膜。）

These immediate increases have made it necessary for us to further increase (in addition to March 1st increase) prices on April 5th on the following products:
（这些立即的提价使得我们在4月5日进一步提价(除了3月1日的提价)以下产品:）

• PP 15%
• PS 10%
• PET 8%

Please be assured that we are doing everything possible to ensure a consistent supply of material across our manufacturing operations and therefore these increases are necessary.
请放心，我们正在尽一切可能确保在我们的生产操作中能够持续供应材料，所以这些增加是有必要的。

All orders received prior to April 4th, 2021 calling for immediate shipment will be accepted at current prices and must be based on normal purchase patterns, we will not be able to accommodate buy-ins.
所有在2021年4月4日之前收到通知要求立即发货的订单都将以当前价格进行，并且必须基于正常的购买模式，否则我们将不能接受订单。

We are in the process of updating your Price List for these products you currently purchase and will send them to you prior to the April 5th implementation date.
我们正在更新你们目前购买的这些产品的价格表，将在4月5日实施日期之前发给你们

We value your business and thank you for your continued support of us.
我们重视您的业务，并感谢您对我们的持续支持。

If you have any questions regarding this price increase, please contact your sales representative.
如果您对此次提价有任何疑问，请联系您的销售代表。

第一封邮件

Hi [name],

Hope everything going well.

I am not sure you take notice of the exchange rate, USD/RMB exchange rate has been falling, down to 6.4 now, you can see that on the currency website :
https://www.xe.com/currencycharts/?From=USD&To=CNY
我不确定您是否关注汇率，美元兑人民币的汇率一直在下跌，现在已经跌至6.4，您可以从这个汇率网站中看到具体情况。注意，如果你不想在邮件中附链接，那么请直接截图上去，链接和图片总要有一个。

USD/RMB exchange rate fall, that means our profits are decreasing, or even losing money. It’s so frustrating.
美元兑人民币汇率。下降，就意味着我们的利润在减少，甚至亏本。如此让人无奈。

In this regard, we have come up with a solution that is fair to both of us: based on the current exchange rate, if the exchange rate fluctuation value exceeds 0.3, we will adjust the offer. In other words: if it goes as low as 6.1, we will increase the price; If the price is 6.7 higher, we will reduce the price for you.
对此，我们想到了一个对我们双方都比较公平的方案：在目前的汇率基础上，若汇率波动值超过0.3，我们则调整报价。也就是说：如果低至6.1，我们将上调价格；如果高出6.7，我们将为你降低价格。

What do you think of this solution? Any ideas are welcome to communicate.
你觉得这个方案怎么样？有任何想法欢迎沟通。

Thanks,

[signature]

第二封邮件

Hi [name],

The loss caused by exchange rate changes should not be borne by any of us, but it exists objectively and affects our cooperation, so we cannot ignore it.
汇率变动带来的损失，不应该由我们任何一方承担，但它却客观存在，影响着我们的合作，所以我们无法无视它。

As you see, the exchange rate has been falling for several months, but we have never raised the price with you because you are our old customer and we hope to not disturb you as much as possible.
您也看到，汇率已经连续下跌几个月，但我们一直都没有跟您提涨价，是因为您是我们的老客户，我们希望尽量不打扰您。

Our peers, that is, other suppliers, have raised prices with their customers last month, and we have been waiting for the exchange rate to rising, because in this case, we will not increase the price, but unfortunately, the exchange rate is still falling.
我们的同行，也就是其他供应商上个月就已经跟他们的客户涨价了，而我们一直在等待汇率回升，因为这样的话，我们就不用提涨价，但遗憾的是，汇率仍然下跌。

In desperation, we consulting with you. Our proposal is fair to both parties, and we hope you will consider it again.
无奈之下，找您协商。我们提出的方案对双方都是公平的，希望您再考虑一下。感谢。

Thanks, my dear sir. Hope we can have good and long cooperation.
谢谢亲爱的您，希望我们可以保持良好的、长期的合作。

[your name]

Dear [Name],

I’m writing to let you know that as raw material prices are set to soar, our prices will be increasing by [xx%] with effect from [1st June 2021].

Please be assured that we have made every effort to keep this increase to a minimum and will continue to honor current price structures up to [15th June].

As always, we are committed to providing quality products and service to you and appreciate your business and continued support.

If you have any questions about new prices, feel free to reach out anytime.