下次说for example时你可以考虑这13个替换短语，会让你的表述更具多样性/观点更有说服力

在外贸英文的书面或口语沟通中，如果一遍又一遍地使用同一个词汇或短语难免让对方觉得单调乏味。所以在条件允许的情况下，你应该尽可能多地使用多样性，这样可以让你的表述丰富多彩并且引人入胜。

For Example是一个在外贸开发信和外贸沟通中出现频率非常高的短语，下面将为你列举13个For Example的替换词。这些短语可以在会议中，开发信或外贸信函中，在销售电话交谈中，商业谈判中，让你用更有说服力且更多变的语言来有效地表达你的观点。

不多说了，下面是13种可以替换For Example的方式：

1 For instance …

“For example” 和”for instance”可以互换使用。

例子：

Our product has several features your reps will love; for instance, they can schedule a series of emails …

2 To give you an idea …

你可以使用这个短语来给出一个例子。

例子：

The right training program will ‘stick’ for months and months. To give you an idea, Abel Co.’s sales team’s average productivity rate per rep increased by 30% in the first quarter after our workshop — and it’s stayed within two percentage points ever since.

3 As proof …

在你提出一个观点后说”as proof””，然后紧跟一个很有趣的事情或统计数字。

例子：

Unhealthy snacks might be hurting employee satisfaction more than you’d think. As proof, HereNow’s eNPS score went up 10 points once we revamped their office ‘pantry.’

4 Suppose that …

这个短语会使你的听众成为故事的主角，这有助于抓住并保持他们的注意力。

例子：

Surprisingly, most salespeople spend the majority of their day on non-selling tasks. Suppose that all the time you currently spend in your CRM could be put toward emailing, calling, and meeting with prospects.

5 To illustrate …

当你想证明你的观点时，你可以试试这种表达方式。

例子：

Everyone needs a good cybersecurity strategy — even if you’re not in a ‘risky’ industry. To illustrate, we just protect a client in the consumer pet space, of all things, from an extremely sophisticated attack that would’ve taken every single one of their 100 stores offline for hours, maybe even days.

6 Imagine …

要求对方想象自己处于某个相关的情况中，那使他们更容易相信你。

例子：

Imagine every single franchise you own doubled their sales. What impact would that have on your life?

7 Pretend that …

跟上面的例子类似，这个也是另一个有效的替代for example的方法。

例子：

Onboarding has a huge impact on your retention rate. Pretend new employees could spend their first 10 days learning about your product, team, culture, and customers. What impact would that have on their performance?

8 To show you what I mean …

如果你使用内容（比如：客户好评、视频、博客文章、案例研究、新闻稿等）来证明你的观点，那么这句话就可以用来证明你的观点。

例子：

Millennials work harder when they feel they are contributing to a larger purpose. To show you what I mean, here’s an article about what happened when we rolled out a ‘Danco Cares’ internal marketing campaign.

9 Let’s say …

Let’s say是imagine或suppose的一种非正式的口语表达。

例子：

Let’s say you could attract five times more people to your website.

10 Case in point …

当你提出一个大胆的主张，并需要用一个完美的例子来支持它的时候，可以用这个Case in point来说明。

例子：

It might sound too good to be true, but simply adding more recycle bins can make your restaurant produce far less trash. Case in point: We put three bins inside Pita Palace’s Westwood location and removed one trash bin, and waste decreased by 13.9%.

11 e.g.

这个拉丁文缩写（要用小写字母），等同于for example。

例子：

You have a lot of opportunity to grow, e.g., it doesn’t sound like you’ve optimized your pricing page in years.

12 Such as …

如果你需要具体说明某一点，可以用such as来进一步解释。

例子：

Clients who used the Standard CRM saw positive changes for their sales teams, such as productivity increases of 15% and a 40% increase in sales revenue.

13 In particular …

你想强调你的信息中的某个部分，可以试着用In particular来突出强调。

例子：

With a custom email sending IP address, your email strategy will reap many benefits. In particular, you’ll see an improvement in email deliverability.

有了13个备选方案可供选择，你就不会一遍又一遍地用for example让对方觉得单调乏味，也可以让对方感觉到你的专业度。