索菲商务英语汇总（1）

以下内容转载自“索菲外贸笔记”，红板砖觉得索菲的这些内容非常实用，另外，我们用Gammarly进行了一些细微修改，并且重新调整了排版。

另外，由于内容比较多，我们分成了3篇文章，你现在看到的第1篇：

01
介绍产品时的英语表达

This model enjoys great popularity in other markets similar to your own. 这一款在类似贵方的其他市场广受欢迎。

这是比较谨慎的话术，避免客户担心他本国的市场已经有人在销售，争夺市场，可以说类似贵方的其他市场。

enjoy great popularity 广受欢迎
similar to 与…类似
your own 在这里指代前面提到的market, 为了不重复提及，用own来替代。

The energy-saving materials are widely welcomed. 节能材料现在广受欢迎。

energy-saving 节能
be widely welcome 广受欢迎

It’s selling like hot cakes and we have lots of regulars now. Would you like to consider a trail order? 非常热销，并且我们有很多回头客。你愿意考虑下试单吗？

sell like hot cakes 销路很好，卖得快
regular 常规的 regulars 名词，意为常客，回头客
consider sth. 考虑某物/某事
trail order 试订单

There is a great demand for this product. 这款产品需求量很大。

a great demand for 固定搭配，需求量大

The stock is available on a first come first serve basis. 库存按照先到先得原则。售完即止。

be available 有货，有空
on..basis 基于…原则
first come first serve 先到先得

This new model is to the taste of the European market. 这款型号在欧洲很受欢迎。

to the taste of 固定搭配，正对..口味。在这里意为很受…欢迎

This product is now in great demand and we have inquiries on hand from other areas. 这款现在需求量特别大，我们收到很多其他地区发来的询盘。

in great demand 需求量很大
have…on hand 手头上
enquiry在外贸术语里等同于inquiry. 只不过enquiry是英式英语，inquiry是美式英语。像美国人用inquiry,东南亚地区多用enquiry.

This model we recommended has been a best seller for nearly one year. 这个款型很好卖，畅销了将近一年。

用于推荐客户畅销款式时的表达用语。采用被动语态，并用了拟人手法be best seller的表达比This model is very popular 或者This model is best selling更加生动。
nearly和almost区别：almost=very nearly 表示差一点….就而nearly表示几近，接近。两者可以通用。

So far our products have stood the competition well. 目前来说我们的产品还是经得起竞争的。

用于推荐产品突出卖点时表达。

so far 目前来说
stand the competition well 固定搭配，经得起竞争

These items have met with great favor home and abroad. 这些产品在国内外都很受欢迎。

meet with great favor 很受欢迎
home and abroad 国内外

This is our most recently developed product. 这是我们最近开发的产品。

most recently 最近，固定搭配
developed形容词，开发的，new-developed新开发的

You certainly have an eye for good things. 您真有眼光。

用于客户挑选产品问及产品优点或细节时的表达。

have an eye for sth. 固定搭配，有眼力

02
客户来访的英语表达

We’ll get along fine. 我们会合作愉快的。

get along +副词，表示相处很好，关系很好，在这里译为合作很愉快，常见的表达词组还有get along well

Please take your time and let me know if you need any help. 请慢慢看，如果需要帮忙请告诉我。

take your time慢慢来，别着急

Here are the samples of packing available now, you may have a look.这是我们目前用的包装样板，你可以看看。

用于展会或客户参观展厅介绍产品的时候。

Then let’s take a visit to the production line. 那现在我们去看看生产线。

接待用语，带领客户参观工厂。

take/have/make a visit to 参观…

Please advise which models you will go for. 请告知你会选择哪个型号。

go for=choose 挑选的意思

Considering the quality, you get what you pay for. 从质量上看，一分钱一分货。

you get what you pay for 比较口语化，适合当面谈判英语

You can believe us at this point. 在这点上你可以相信我们。

用于面谈时的口语表达。

at this point 就这点上。当它位于句首时，还可以表示就此，此时此刻。

03
新客户报价的英语表达

Price validity is 10 days from the date of PI / offer due to currency fluctuation. If the order is confirmed after due date, the unit price will be revised according to the daily exchange rate. 由于汇率波动，报价有效期为合同/报价日期起的10天内。如果订单在有效期后才确认，价格会相应按照即时汇率调整。

建议附在合同或报价中，规避风险。

price validity 报价有效期
from the date .. to 从哪天到哪天
due to 由于
currency fluctuation 汇率波动

We look forward to your kind inquiries at any time if you find these items satisfactory. 如果你对这些款式满意的话，我们希望能随时收到贵方的询价。

look forward to sth. /doing sth. 期待做某事，期待某事
at any time 随时
find sth. +adj. 形容词表示发现/觉得..如何，怎样的，比如find sth. interesting 觉得..有趣的

As soon as a fresh supply of your required model comes in, we will contact you. 一旦你要订的那款货源来了，我们会与您联系。

缺货表达用语。

as soon as 一..就
a fresh supply 新货源，比如新鲜鸡蛋供应，a fresh of eggs.
come in 进来，在这里译为到达，contact sb. =reach sb. 联系某人，与某人联系
here is ready stock for these three items. 这三款我们都有库存。ready stock 现货，后面+for 代表…有库存

You can enjoy 5% discount on your initial order. 首单您享有5%的折扣。

鼓动客户下单用语

enjoy…discount 享有折扣
initial order 首单

Our offer remains effective for 10 days. 我们报价有效期为１0天。

比起be valid for, remain effective是更为高级的表达。

Our offer generally keeps open for 10 days. 我们的报价有效期通常是10天。

generally 通常，在这里可以为10天做保留空间。
keep open=be valid 有效

Our offer is subject to change without notice. 我方报价如有更改，恕不另外通知。

此句用于新产品推广报价，可能后期会有价格调动。可以在报价单注明这句话，保留空间。

be subject to 以…为准
change without notice恕不另外通知，固定搭配

Upon receipt of your email, we have given this matter our immediate attention. 我们一收到你的邮件，立即对这个问题给予关注。

此句用于收到投诉/索赔等问题邮件时，第一时间回复安抚客户。

upon receipt of 固定搭配=as soon as we receive. 比较精炼，表达一收到..就
give sth. immediate attention 对某事立即给予关注

Kindly note that we will update the price when the exchange rate fluctuates more than XX%. 在汇率波动XX下，会再一次更新价格。（应和客户约定，如果汇率波动超出协定的比例，应该共同承担风险）

fluctuate 波动

04
和新客户沟通的英语表达

如何询问客户是经销商，还是终端客户。询问客户性质，一般可以用以下的句型提问：

A. What kind of business do you handle? Are you a self-employed, a manager, or a business owner?

B. Can you please let us know your company details?

C. May I know your business scope, please?

D. Please advise you to purchase it for yourself or for your clients?

E. Are you the manufacturer or distributor?

self-employed 个体经营
business scope经营范围

在每次报价后可以附上下列表达，都表达一种期待能有合作的诚意

A. We look forward to your patronage.

B. We cherish your patronage.

C. We look forward to welcoming you as our customer.

patronage 惠顾
continued support and patronage 一如既往的支持和惠顾

I have attached a detailed product catalog to this email. It contains specifications and prices for your perusal. 邮件附上详细的产品目录，包含产品详情和价格，请你过目。

表达附件含有什么的句型：I have attached sth. to this email. 或者可以说Please find attached sth. / Please find sth. as attached.
for your perusal 请你过目 = for your review

Please feel assured that we will give you the best discount. 请放心，我们一定给您提供我们所能给的最大折扣。

feel assured that 确信… please feel assured that 请放心…引导从句
give sb. the best discount 给予某人最优折扣

We guarantee both our quality and on-time delivery of shipments, and our prices stay very competitive in the market. 我们的质量和交货期都是有保障的，价格方面在市场上也是非常有竞争力的。

开发信表达用语：

both…and ..和.. 用于肯定句
on-time delivery of shipments 准时的交货期
stay competitive 保持竞争力的，表示状态。stay代替be动词，显得生动点。

I will send you the tailor-made offer very soon. 我会很快给您发一个适合您的报价。

tailor-made 量身定做的，在这里引申为适合的
very soon很快，不久

We’re in a position to accept small quantity orders. 我们接受小定量订单。

be in a position to… 可以做某事

We look forward to the opportunity of being of service of you.

look forward to+doing/sth. 渴望收到
be of service of sb. 为某人服务

If we can be of any further help, please let us know. 如果我们能帮到您什么忙，请尽管说。

be of help=helpful 乐意帮助的
please let us know 在和客户/上级沟通的时候，直接的please let us know 即可，不必要please feel free to let us know. 显得很不严谨和唐突。

We find the quality suitable for your market. 产品质量符合你们的市场。

find sth. +adj. 形容词表示发现什么怎样
suitable for 适合

We send you a brochure on the various kinds of bicycle now available for export, your inquiry is welcome. 我们寄给您我们产品目录，上面有各种各样可供出口的自行车款式，均有货，欢迎垂询。

various 各种各样的 = a variety of
available for export 固定搭配，可供出口的

A catalog has been airmailed to you already. 被动语态表达，我们已经为您空邮了一份产品目录。

airmail 空邮
类似的词汇可以用dispatch by courier来表示寄送

Any items listed in the catalog you get interested in, please let us know.目录中任何你感兴趣的产品，都可以告知我们。

listed in the catalog 短语后置作定语修饰any items 表明目录中列及到的产品。比 If you get interested in any items listed in the catalog会更加精炼

05
邮件开场白的英语表达

Thank you for bringing this matter to my attention. 谢谢你告诉我这件事。

bring sth. to one’s attention 引起某人注意，在这里意为告诉某人某事

Hi, I hope you had a fabulous Christmas and your holiday season is fruitful. 但愿你度过了一个精彩的圣诞节，并且收获满满。

此句可以用于在圣诞节后和客户联络感情，尤其是订货用于圣诞节的客户。

fabulous极好的，美妙的，在这里译为精彩的
fruitful 果实累累的，在这里译为收获满满的

I trust you enjoyed the break and are keen to start on the new year’s projects. 相信你有好好地享受了假期，并且热切希望开展新的一年的项目。

用于长假后（圣诞+新年）与之前订单在谈的客户的寒暄。

break 在这里作名词，休假，休息的意思
be keen to do sth. 固定搭配，渴望做某事
start on sth. 开始进行某事

I’m sure you’re quite busy at the moment, so I’ll be very brief. 知道你这会很忙，我会长话短说。

I am sure+引导从句：我很肯定…/我确信…
at the moment 此时，此刻。for the moment 暂时，目前。注意区分好
be brief 很简短，在这里意为长话短说

Hope this email finds you well. 谨以此向您致以问候。

外贸邮件神句，深受很多老外喜欢。

It’s nice to finally meet you. 总算见到你了/终于见到你了。

展会遇到成交过但初次照面的客户表达用语。finally这里表明总算。

It has been very long since we touched base. 好久没联系了。

这可以写给久未联系的客户的寒暄语。

touch base 固定搭配，联系，接触的意思

06
日常跟进的英语表达

Hope the goods reach you safely. And you are pleased with them. 希望你顺利收到货，并对之满意。

reach sb. 在这里意为货物抵达某人手中，而有一种情况下的reach sb. 表示联系上某人，比如Ican’t reach him so far. 我目前还未能联系上他。
be please with sth. 对某物/某事满意

Kindly find an illustrated catalog as attached. It covers the latest designs which are now available from stock. 随信请查阅附有插图的目录册，当中涵盖的款式目前都是有现货的。

推荐新老客户款式时的表达用语。

an illustrated catalog 带有插图的目录册
find+名词…as attached=find attached+名词：请查看附件中的…
cover sth. 包含，涵盖
be available from stock 有现货

Please favor us with a prompt reply. We look forward to working with you on this project. 等待你的尽快回复，我们期待与您合作。

favor sb. with sth. 给予某人某物，在这里意为回复某人，比较委婉的说法
look forward to doing sth. 期待做某事
work with sb. on sth. 与某人在某个领域上合作

I see/get what you mean and appreciate your concern. 我了解你说的，也明白你的顾虑。

在商务英语表达里，除了客观陈述事实，让客户了解更多细节时，可以适当表达情感。这样的同理心，让客户听起来更加舒服。

see/get what you mean 都是表达明白你意思
appreciate one’s concern: 体会到某人的顾虑/担心
appreciate在这里表示体会，concern表示顾虑

Awaiting your feedback on all the above, we remain at your full disposal for any further information. 期待你对上面列述细节的进一步反馈。我们随时为你提供更多的资料。

await=wait for 等待，期待
all the above 以上所有的（问题/细节）
remain为系动词，保持
be/remain at one’s full disposal 为谁效劳/为谁服务/听谁处理

Please advise in order to proceed further. 请告知，以便我们进一步进展。

in order to 为了做某事.. =so as to..
proceed further 进一步进展，进一步进行，进一步处理。动词+副词结构，further在这里修饰proceed, 表明进一步地

Please advise where we are with this project. 请告知现在这个项目的进展。

和比较熟络的客户跟进进展用语。

where we are with+sth. 表达某事进展到什么程度了

I wonder if you have found that our specifications meet your requirements. We’re sure the prices we submitted are competitive. 不知道您认为我们的规格是否符合你的要求?我敢肯定我们的价格是非常有竞争力的。

I wonder if= I want to know if= I would like to know if 我想了解下是否.. wonder 会比较委婉点。
find that引导从句，认为…
meet one’s requirements 符合某人要求
be sure+从句：肯定…
summit the price 提交价格，在这里summitted过去分词作后置定语，形容prices, 提交的价格/报价

Any comments by return will be much appreciated. 任何反馈，感激不尽。

by return 立即回答，即可回复
be much appreciated 非常感谢，在日常沟通中除了用烂了的Thank you very much. 可以说Much appreciated.

I will check and revert soon. 我查下，尽快反馈给你。

用于客户催问/催电的回复。

revert=reply you 回复

Please advise and I am available for further discussion on WhatsApp. 请告知。我们可以在WhatsApp进一步讨论。

be available for 在..有空

Any inquiry or requirements from you will get our prompt attention. 如有需求请告知我们，我们一定及时回复您。

这句可以用在开发信结尾，也可以用于日常跟进中。此句省略了主语，看起来更专业得体。

get one’s attention 获得某人注意，在这里意为受到关注，收到及时回应

We’ll do the needful accordingly. 我们会相应地做好该做的事情。

这句在客户提出要求的时候可以如此回应。

do the needful 做需要做的事情
accordingly 相应地

There are a few issues we want to put on top of the agenda to finalize at your earliest. 有一些事情我们需要提上议程，在您方便的时候一一落实。

该句可作为客户休假/出差后的跟进用语

put on top of the agenda 提上议程
at one’s earliest ( convenience) 在您方便的时候

We hope you find the goods in good order and look forward to hearing of the further feedback from you. 我们希望货物情况良好，并期待收到您的进一步反馈。

在客户收到货物时的跟进用语。

in good order 有条不紊，在这里引申为情况/状态良好
look forward to doing sth./ sth. 期待…
hear of 听到，收到，获取..信息

In either case, it would be wonderful to hear from you. 无论如何，我们很期待您的回音

In either case 位于句首，不管哪种情况，无论如何
hear from sb. 收到某人回信

We will keep you updated time to time about the status. 我们会不时跟进进展给你。

keep sb. updated about sth. 更新给某人某消息/某事，类似的词组有keep sb. posted 告诉某人 / keep sb. informed 通知某人
time to time 不时地，时常

Please help update the status on the order. 请麻烦更新下订单进展情况。

跟进客户委婉用语。

update the status 更新进展，更新状态
关于什么的进展，介词用on

Much appreciated if you can offer openly with any feedback.如能告知反馈，感激不尽。

跟进客户委婉用语。

much appreciated 感激不尽
offer feedback 告知反馈
openly 坦诚地，坦率地

07
回复客户询问的英语表达

All is well here. We will get back to you with more information about this requirement shortly. 一切都好，根据您的要求我们会很快反馈给您更多的信息。

用于客户发要求过来，并且向你问好的时候，第一时间回复用语。

All is well 对应How are you的回答。一切都好。
get back to sb. 回复某人
shortly=soon 不久，立刻

We will keep you posted about the status. 我们会通知你最新进展。

keep sb. posted about sth. 通知某人最新消息

This is our price list, but it serves as a guide line only. 这是我们的价目表，但只供参考。

serve as 起…作用，充当。不用被动语态。
guide line only=for your reference 仅供参考

Unfortunately, our stock is exhausted. 很抱歉，我们的库存已告罄。

Unfortunately代替sorry 位于句首，表示遗憾，抱歉
stock is exhausted代替be out of stock表示已无库存
关于stock的外贸短语扩展，be in stock有货，be over stock滞销

同样的表达有keep you informed about the updated progress

As soon as fresh supply of raw material comes in, we will reach you.一旦原材料的新货源到，我们会联系你。

As soon as 一….就
fresh supply新货源例如新鲜供应的樱桃fresh supply of cherries
raw material原材料
come in 来到
reach sb. 与某人联系

Please accept my apology for the late reply. 抱歉，回复晚了。

accept one’s apology for sth. 为某事致歉

致歉回复的其他几种表达：

Sorry for the late reply.
Sorry for the late update.
Sorry I haven’t got back to you sooner.

08
讨价还价的英语表达

There is no room for further negotiation. If you still feel you cannot accept our offer, we hope it will not prevent you from contacting us again whenever you need other inquiry. 没有进一步还价空间。如果你仍然觉得无法接受我们的报价，希望在你需要其他询价时，还可以联系我们。

用于和客户还是无法敲定价格，但是把话说圆，即便这次合作不了，下次希望能有合作的机会。

there be 句型，这里有…
no room 没有空间，there is no room for 这里没有….的空间…
further negotiation 进一步讲价，议价
cannot比can’t 委婉不能
prevent sb. from doing sth. 阻止某人做某事

You drive a hard bargain! Ok, that’s a deal. 你太会讨价还价了，好吧，就这么定了。

适用于展会/当面谈判用语

drive a hard bargain 较为口语化，a hard bargain表明议价过程对方很精明严苛，也表达了你们是很不容易才做出的让步。意为：真会讲价
That’s a deal. It’s a deal. 成交

We’ve tried our best to share the most of extra labor cost with you.我们已经尽力帮您承担绝大部分额外的人工费用了。

try one’s best to do sth. 尽力做某事
share sth. with sb. 和某人分享某事/某物，或和某人共同承担…
the most of 大部分的…后面加可数或不可数名词，而同义词组the majority of 只可修饰可数名词
labor cost 人工费用

It’s regretful that it is impossible for us to accept your counter-offer, even to meet your half way. 很抱歉，我们无法接受你的还价，甚至折中价。

It’s regretful that表示遗憾后面引导从句，拒绝时的委婉表达。
counter offer 还盘，还价
meet ones halfway 折中满足某人，或让步的意思

After the discussion of meeting, we will comply with your request for lower prices. 经过会议讨论，我们同意你们的减价要求。

after the discussion of 讨论后
comply with one’s request 按照某人的要求

We shall allow you a special discount of 25%. 我们可以给你25%的特别折扣。

allow sb. discount 固定搭配，给予折扣

We allow you a proper discount in view of the first business between us. 考虑到初次合作，我们会给予你适当的折扣。

allow sb. discount 给予折扣，之前讲过是用special形容词来形容discount, 在这里是用proper, 表明适当的
in view of 考虑到，鉴于。规定搭配。

Please note that we have quoted our most favorable price and are unable to entertain any counter offer. 我们已经给您报最优惠价格了，不会考虑讨价还价，请知悉。

most favorable price 最优惠价格
be unable to do sth. 无法做某事
entertain 考虑，等同于consider

Moreover, please understand we’ve kept the price close to the costs of production and can’t offer you any more discount. 此外，报价已经是接近于我们的成本价,所以无法给予更多折扣，请你理解。

还价用语，表明几乎是没有什么利润，无法进一步让价。

moreover 此外, 位于句首，作补充说明。furthermore是进一步说明，递进的意思，what’s more不仅有补充说明，还有递进的强调更重要的是…的意思，三者注意区分
close to 接近
cost of the production 成本价

Labor cost has risen considerably. 劳动成本大幅增长。

labor cost 劳动成本
considerably 程度副词，相当于greatly, very, extremely.

On an order of 5000 pcs, 5% discount will be offered. 定量到5000个的话，我们会给予5%的折扣。

被动语态是函电推崇的表达，严谨客观。
on an order of+数量表示数量到达…
offer discount 给予折扣

We are afraid that you may have to compromise the quality.那恐怕你得妥协下质量了。

客户讨价还价用语。

compromise the quality 对质量妥协

You know that the cost of production has been skyrocketing in recent years. 正如你所了解的，近年来生产成本迅速上涨。

cost of production 生产成本
skyrocket 突升，猛涨，比increase rapidly 更加形象
in recent years 近年来

If we cut down the price, we can hardly keep reasonable profit on the order. 如果我们减价，这个订单我们就几乎没有任何利润了。

讨价还价用语。

cut down the price 减价
can hardly=can not
keep a reasonable profit on sth. 维持合理利润

We’d like to draw your attention to the fact that our currency, RMB has appreciated sharply against the US dollars.我们想告知贵方，我们国家的货币人民币对美元剧烈升值。

讨价还价用语。

would like to do sth. 想要做某事的委婉表达
draw one’s attention to the fact+引导从句，把某人的注意力转移到某个事实上，意为告知对方某事
appreciate against+币种：升值
sharply 剧烈地，急剧地

This is our rock-bottom price. We can’t make any further concessions. 这是我们的最低价了，恕不还价。

rock-bottom price 最低价
make further concession 做出进一步让步

Through careful thought, we must say frankly that our price is moderately fixed and we’re unable to grant the reduction you asked for. 经过深思熟虑，坦白说，我们的价格已经确定，无法给予贵方要求的降价。

还价用语。

through careful thought 经过细致考虑
frankly=honestly=openly 坦白地
moderately 适度地
be unable to do…不能做…无法做…
grant the reduction 准许降价

After CNY holiday, our manufacturing costs have gone up too much. There is no room for any reduction in price.年后我们的生产成本大大增加，真的是底价了。

manufacturing cost 生产成本
go up增加 = increase
no room for .. +名词：没有..空间
reduction in price 降价

We regret being unable to comply with your request for a price reduction as our offer is closely calculated. 很遗憾，我们无法配合您降价的要求，因为我们的价格是经过精密计算的了。

还价用语，只推荐对欧美客户。

regret doing sth. 对已经做过的事情表示遗憾/后悔
be unable to do sth. 无能为力做某事
comply with one’s request 顺应，配合某人的要求
price reduction 降价。记忆法reduce 动词，reduction名词
be closely calculated 经过精密计算

It’s our bottom line. 这已经是我们最低价了。

附上报价的时候，可以这么表达。

bottom line 底线，在这里引申为最低价

You are a very good bargainer. 你太会讲价了。

适合客户一直压价的时候的回应。

bargain动词为讨价还价，而名词为bargainer

In order to encourage your business with us, we are prepared to meet you halfway by making a further reduction by 2% in our offer. 为促进双方合作，我们愿意折中一下，在原报价的基础上再降价2%.

in order to为了…
encourage one’s business 促进某人的事业/生意。encourage常规译为鼓励，encourage sb. to do sth.鼓励某人做某事，在这里是促进的意思
be prepared to do sth.= get ready to do sth. 做好准备做某事
meet sb. halfway 对某人让步，迁就某人
make further reduction 进一步减少，make reduction on prices 降价
by+百分比：注意区分和to的区别。比方 increase by+百分比-增加了多少%, increase to+百分比-增加到多少%.

No bargain. 恕不还价。

no bargain=no haggle. 东南亚一些国家小卖店有时会挂上NO HAGGLE的字样。haggle在这里是名词，讨价还价。它也可做动词，意思不变。

After discussing the matter with our director, we have decided to reduce the price by 3%, which is the utmost we can do at the present. 经过和我们主管讨论，我们同意将价格降低3%. 这是我们目前所能做的最大努力。