如何在外贸开发信中介绍新产品？配17个新品开发信模板

在一个公司里，很少有比产品发布时更令人激动的时候，大家都酝酿着一种乐观情绪。

然而，当一个新产品推出时，总会出现一个问题：是否有足够的人知道这个新品的推出？如何通过开发信来介绍你的新品？

在产品发布期间有多种沟通渠道：广告、社交媒体、公关和博客推广，仅举几例。然而发送新品邮件是最被低估但非常有效的沟通方法。

01
如何利用电子邮件宣布新品

如果你在CRM中建立了一个忠实的联系人名单，那么你可以创建一个产品发布的群发邮件。以下是新品电子邮件的格式，以鼓励他们购买或了解你的新产品。

邮件主题行
将主题行保持在12个字或以下。我们将在下面提供一个例子清单。
问候语和简要说明
你的客户也很忙，所以可以直接用新闻式的方式来来开始邮件，比如：”new,” “big news,” 或 “now available”这样的流行语，同时快速概述产品的名称、作用和产品的图片。
产品概述
提供关于产品是什么、为什么制造它以及其作用的概述。
关键功能
列出这个产品的主要功能或好处，如果你有一个产品演示视频，你可能想在此链接到它。
行动呼吁
给联系人留下一个可操作的action，比如：你想让他们回答你的问题？报名参加免费演示？去你的官网上看的新产品页面？无论你希望的下一步是什么，都要用一个链接或用粗体字注明一个清晰的行动。

外部产品发布电子邮件主题行

想抓住你的联系人的注意力吗？试试这些产品发布邮件的主题词。

New from [Company]: A Solution for [Main Problem]
[Product]: A Solution to Your [Problem]
Available Now: [Product], the Solution to [Problem]
[Product] is Now Available. Here’s How You Can Get it.
Problems With [Problem]? Try [Product] – New from [Company]
At Last – A Solution to Your [Problem]
Meet [Product]: A New Product to Help You [Benefit]

02
新品发布邮件序列

为了更有效地传播你的新品发布信息，你可以考虑将联系人纳入邮件营销软件中的邮件序列，以下是你可能想要遵循的步骤。这可以用来在产品出来之前和之后逐渐增加你的潜在客户的兴趣。

请记住：你应该只把符合某些资格的人纳入这个序列，而全部你的全部联系人。

预告邮件
如果你愿意向公众宣布新品的发布日期，就可以发送新品预告邮件。它应该包括产品的基本描述，以及大概的发布时间。
正式邮件
这封邮件应该是产品的官宣邮件，要确保这封邮件的内容简短、信息量大、可操作性强。
后续邮件
这封邮件应该发给你认为适合使用新产品但没有任何动作或回复的联系人。善意地提醒他们，你认为他们会从这个新产品中受益，你很高兴听到他们是否感兴趣。

下面是一些在写新品邮件时的一些小建议和小提示：

正确介绍自己
提供关于新产品的相关细节
强调你希望通过该产品实现的目标
提及过去与收信人的业务来往
对现有客户表示感谢
附上一份小册子，介绍产品的更多细节
使用礼貌性语言
保持开朗和乐观的语气
提及新产品所带来的有吸引力的优惠。
保持简短和相关

03
新品发布邮件模板

第12844号外贸信函模板：新品的开发信模板/新产品介绍邮件素材（一）

暂无了解如何写一个高打开率的主题行

Dear _________________,

We ____________ company are delighted to introduce our new product in the market. Firstly, we thank you for your support in purchasing our products for ____________ years. We introduce the new product ____________ that has excellent features that will be fit for customers of all ages and professions.

____________ has been tested by our specialists and volunteers and we have not received any negative feedback. It has also been certified by the relevant bodies. We aim at producing products to enhance efficiency and convenience, this is what this product does. We highly recommend it to you because you are our esteemed customer.

Its benefits include ____________ and ____________. Kindly find a leaflet attached herewith with more details about the product. We also provide a sample for you to test according to your company’s requirements. We assure you of an excellent result from this product.

We shall offer a ____________ discount of products bought in bulk. We look forward to hearing from you and continuing our business partnership. Please let us know of your decision on the product.

Thank you for your time and consideration.

Yours Faithfully,

Your Name (Sales Manager)
name@yourcompany.com
+(86) 131-1234-5678
Street, City, Province, China
yourcompany.com

第12440号外贸开发信模板：一个基于“我们可以帮助你成长”的开发信模板

Can I help [organization] accomplish [x]?

Hey [first name],

Hope you’re having a fantastic week!

My name is [your name] and I’m a business development associate here at [company].

To be honest, the business development associate is just a fancy term to say “I’m helping companies grow!”

On that note, my team and I just launched a new [product or service] that helps businesses [describe your value proposition, ideally in one sentence 最好是用一句话来表达你的价值主张].

How are you dealing with [prospect’s pain point 潜在客户的痛点] so far?

I look forward to hearing from you and becoming your ally!

All the best,

Your Name (Sales Manager)
name@yourcompany.com
+(86) 131-1234-5678
Street, City, Province, China
yourcompany.com

如果你是一个业务发展助理（business development associate），你想建立一个与潜在公司合作的联系，你可以使用这个开发信模板。

第8708号外贸开发信模板：利用跟进开发信来再次推广你的业务或产品

How can we help you solve [business challenge]?

Hi [First Name],

Great meeting you yesterday and learning more about the [Company Name] story.

I’ve been thinking about your struggle with [business challenge] more, and I think we could help you solve problems by thinking through [your solution]. There are a ton of companies just like yours using our [new product] which helps with [value of product].

Would you be able to hop on a call sometime this week to discuss more? I can also introduce you to a few of our customers that were experiencing the same issues with their teams prior to using our product.

Cheers,