51个让外贸开发信转化率飙升的主题行方程式——教你如何做一个专业的“标题党”

无论对文章，网站，邮件，或是我们在这里说的开发信来说，标题的重要性已经大到我们无须再提。红板砖不鼓励不切实际的标题党，但一个平淡无味的开发信主题行也是我们不建议的。

接下来，红板砖为你分享的不仅仅是一些例子，而是为你展示了一个高分主题行的方法或方程式。一旦掌握该秘籍，你将法力无穷 ; )

01
如何才能写出一个让开发信点击率或转化率飙升的主题行？

不用靠猜，不用靠灵感，不用靠运气。如果你掌握了这些方程式中的原理，那么你可以在这基础上扩展出成百上千的优质标题。

Get了这项技能有什么好处？可以增加你的开发信的打开率，提升网站文章或链接的点击量，促进订单的成交率。

02
51个让人不可抗拒的标题方程式

种类	公式	例子
1. The How To Headline 以“如何”开始	How to [Achieve a Desired Outcome]	How to Run Faster
2. The Ultimate List Headline 终极名单	[Large Number] of Ways to [Achieve an Outcome]	28 Ideas For Content Upgrades To Grow Your Email List
3. The Ultimate Guide Headline 终极指南	The Ultimate Guide to [Achieve a Desired Outcome]	The Ultimate Guide to Eating Healthy on a Budget
4. The Fearmonger Headline 恐惧者	Warning! Are You [Something Undesirable]?	Warning! Are You Eating This Food That Could Kill You?
5. The Rally Cry Headline 示威呐喊	Let’s Stop [A Call to Arms]	Let’s Stop Eating This Poisonous Food!
6. The Proven Methods Headline 已被验证过的方法	[Number] Proven [Actions/Ways] to [Achieve Desired Result]	18 Proven Techniques to Build More Muscle in Less Time
7. The Mistakes Headline 指出错误	[Number] Mistakes Most People Make When/With [Common Action]	11 Mistakes Most People Make When Washing Their Hair
8. The Secrets Headline 揭示秘密	[Number] Secrets to [Achieve Desired Outcome]	7 Secrets to Becoming a Digital Nomad
9. The Outrageous Headline 令人发指	Why [Outrageous/Controversial Claim]	Why Canadians Are Actually Evil
10. The Lessons Learned Headline 经验教训	[Number] Lessons I Learned When/From [Experience]	7 Lessons I Learned Doubling Sumo’s Blog Traffic
11. 第三方证明 The Social Proof Headline	The [Object] Over [Social Proof] Use To [Desired Outcome]	The Tool Over 283,000 Websites Use to Grow Their Traffic
12. The Testimonial Headline 好评/见证	How [Company] Got [Result] In [Timeframe]	How Shopify Store BlendJet Made $163,633.50 Sales In 30 Days
13. The Objection Preemptive Headline 先发制人的反对	[No/Yes], You [Pre-Empt Objection] to [Achieve Desired Result]	No, You Don’t Have to Count Calories to Lose Weight
14. The Question Headline 提问	Are You [Provocative Question]?	Are You Still Eating Dairy?
15. The See What Happened Headline 看看发生了什么	[Person] Did [Unusual Action] [Timeframe]. Here’s What Happened	I Did Yoga Every Day for 6 Months. Here’s What Happened
16. The How/Result Headline 如何+结果	How [A Seemingly Inconsequential Action] Can Lead To [Undesirable Result]	How Your Morning Coffee Can Lead to Heart Disease