51个增加标题/主题行点击率和转化率的公式

10个可以使用这些公式的场景

尽管我们称它们为标题/主题行公式，但其实你可以在很多地方来使用它们。以下是你可以使用这些公式和模板的场景：

电子邮件主题行
网站内容
搜索引擎的元数据（metadata）
标题和标语
销售页面
产品名称
子标题（subheads）

希望这些公式可以为你创造了一个可点击的、引人注目的吸引注意力的主题行，在收件箱中的其他平庸的主题行中脱颖而出。

类型	公式	例子
The How To	How to [Achieve a Desired Outcome]	How to Run Faster
The Ultimate List	[Large Number] of Ways to [Achieve an Outcome]	28 Ideas For Content Upgrades To Grow Your Email List
The Ultimate Guide	The Ultimate Guide to [Achieve a Desired Outcome]	The Ultimate Guide to Eating Healthy on a Budget
The Fearmonger	Warning! Are You [Something Undesirable]?	Warning! Are You Eating This Food That Could Kill You?
The Rally Cry	Let’s Stop [A Call to Arms]	Let’s Stop Eating This Poisonous Food!
The Proven Methods	[Number] Proven [Actions/Ways] to [Achieve Desired Result]	18 Proven Techniques to Build More Muscle in Less Time
The Mistakes	[Number] Mistakes Most People Make When/With [Common Action]	11 Mistakes Most People Make When Washing Their Hair
The Secrets	[Number] Secrets to [Achieve Desired Outcome]	7 Secrets to Becoming a Digital Nomad
The Outrageous	Why [Outrageous/Controversial Claim]	Why Canadians Are Actually Evil
The Lessons Learned	[Number] Lessons I Learned When/From [Experience]	7 Lessons I Learned Doubling Sumo’s Blog Traffic
The Social Proof	The [Object] Over [Social Proof] Use To [Desired Outcome]	The Tool Over 283,000 Websites Use to Grow Their Traffic
The Testimonial	How [Company] Got [Result] In [Timeframe]	How Shopify Store BlendJet Made $163,633.50 Sales In 30 Days
The Objection Preemptive	[No/Yes], You [Pre-Empt Objection] to [Achieve Desired Result]	No, You Don’t Have to Count Calories to Lose Weight
The Question	Are You [Provocative Question]?	Are You Still Eating Dairy?
The See What Happened	[Person] Did [Unusual Action] [Timeframe]. Here’s What Happened	I Did Yoga Every Day for 6 Months. Here’s What Happened
The How/Result	How [A Seemingly Inconsequential Action] Can Lead To [Undesirable Result]	How Your Morning Coffee Can Lead to Heart Disease
The Celebrity	How to [Achieve Desired Outcome] Like [Celebrity]	How Tony Robbins Generates 1,000,000 Website Visitors Per Month
The How To Without	How To [Desired Outcome] (Without [Unpleasant Action])	How To Get Featured on Large Publications (Without Guest Posting)
The Silver Platter	[Number or How to] Simple/Easy Ways to [Desired Outcome]	14 Easy Ways to Save $100 This Month
The Analysis	We Analyzed [Number] [Thing You Analyzed] ] (And This Is What We Learned)	We Analyzed 100 Million Articles (And This Is What We Learned)
The Tutorial	A [Power Word] Tutorial to [Achieve Desired Outcome]	A Comprehensive Tutorial to Make a Budget
The Hacks	[Number] Hacks to [Achieve Desired Outcome]	25 Hacks to Save More Money
The Explainer	Why [Thing] Makes You [Outcome]	Why Spirulina Makes You Smarter
The Steps To Result	[Number] Steps To [Achieve Desired Outcome]	4 Simple Steps To Build An Email List From Scratch
The WTF	[Person] And His/Her [Object] Doing [Odd Or Funny Activity]	John Cena And His Giant Hands Playing With A Tiny Tortoise
The Quiz	Quiz: Which [Topic] Are You?	Quiz: Which Harry Potter Character Are You?
The Hot Button	People Called This [Person] An [Controversial Title] After He/She [Controversial Activity]	People Called This Mom An “Exhibitionist” After She Took A Breastfeeding Pic With Santa
The Fortune Teller	You Won’t Be Able To [Claim] Until You [Action]	You Won’t Be Able to Lose Weight Until You Eat This One Paleo Food
The News	Breaking: [Story]	Breaking: Whooping Cough Outbreak in Your City
The Command	Stop [Strong Command]	Stop Selling Out
The Reasons	[Number] Reasons You’re [Outcome]	16 Reasons You’re Fighting With Your Spouse
The Imagination	Imagine [Desired Outcome]	Imagine Becoming a Millionaire
The Little Known Methods	[Number] Little-Known Ways To [Desired Outcome]	13 Little-Known Call To Action Hacks You Can Use On Your Website
The Ignorance Avoidance	What You Should Know About [Topic]	What You Should Know About Your Roth IRA
The Snackable	You [3 Words or Fewer Summarizing Topic]	You Aren’t That Special
The Pattern Interruption	How [Claim That Goes Against What Most People Think Is True]	How Fruit Will Make You Fat
The Solutions	Why [Problem] (And What To Do About It)	Why You’re Not Getting Traffic To Your Website (And What To Do About It)
The Expert Roundup	[Number] [Expert] Share Their [Topic]	14 Nutritionists Share Their Favourite Plant-Based Recipes
The Reminder	Reminder: [Claim or Truth]	Reminder: Your Weight is Not a Reflection of Your Health
The Comparison	Are You More Like [X] or [Y]?	Are You More Like a Tiger or a Lion?
The Trivia	Can You Find The Problem With This [Object]	Can You Find The Problem With This Photo?
The Front-Loaded Keyword	[Keyword]: How To [Long Tail Keyword]	Healthy Eating 101: How To Eat Healthy on a Budget
The Promise	We Can Help You [Promise] By [Result]	We Can Help You Boost Your Traffic By 20%
The Results	How We Did [Desired Result] In [Timeframe]	How 35 Marketers Would Grow Website Visitors From 0-10K In 30 Days
The Teaser	These [Number] [Thing] Could Help You [Desired Outcome]	These 6 Foods Could Help You Lose 15 Pounds
The Sidenote	[Number] Lessons Learned From [Company/Person] (#[Number] Is [Teaser])	7 Lessons We Learned from General Assembly (#2 is Our Favorite)
The Branded	[Headline Formula] (A [Unique Branding] Guide)	134 Ways To Increase Website Traffic In 2019 (A Sumo-Sized Guide)
The Urgency	[Action] NOW!	Fix Your Conversion Rate NOW!
The Target Audience	[Target Audience]! Are You [Undesirable Outcome]?	Bloggers! Are You Leaving Traffic on the Table?
The Bold Statement	[Bold Statement]: What We Learned [Data-Backed Evidence]	Pop-ups Aren’t Dead: What We Learned Analyzing 2 Billion Pop-up Examples
The Curiosity	You Probably [Vague Statement to Trigger Curiosity]	You Probably Won’t Read This