【真实开发信案例】分析一下我最近收到的一封给红板砖网站的开发信

我是Ben，红板砖外贸开发信创始人。

hongbanzhuan.com

红板砖外贸开发信——写一封能收到回复的开发信

主题行

Re: Please let me know your web requirements are – Hongbanzhuan.com

邮件信息

Sender: Chris Dorn<similandivingtours23@gmail.com>
2022/4/9 21:41
noreply+c1e35e50-b80a-11ec-9183-525400103106_vt1<noreply+c1e35e50-b80a-11ec-9183-525400103106_vt1@zwntrmail.zohowriter.com>
Recipient：WordPress<hi@hongbanzhuan.com>

邮件正文

Hi,

My name is Chris Dorn.

I just spent some time on your website www.Hongbanzhuan.com.

Though it is all better, we can give your website an improved look & feel.

We create interactive, modern, eye-catching WordPress websites. Our designs will strengthen your online presence. The improved interface and professional layout will surely suit your needs and your audience would love the new experience.

We are experts in WordPress – and do both Custom and Professional themes. We also work with platforms like: Shopify, Magento, Drupal, OScommerce, WIX among others.

Please do let us know what your requirements are, and we will come up with a proposal which would be emailed via our business email ID.

Awaiting your reply.

Chris Dorn.
(301)489-2269

A disclaimer: – We found your email through manually efforts. We are sorry if you get email 2 or 3 times. You can simply reply with “remove” so we will delete your email from our list.

优点

1.  在主题行中有一定的个性化元素（让我点击了邮件）
2. 在正文中有一定的个性化元素和相关性（让我可以去阅读邮件）
3. disclaimer挺不错的

缺点

1. 虽然说对我有一点了解和研究，但其实并没有
2. 痛点不痛，也不精准
3. 没有留网站给我去进一步了解

总结

这封开发信在点击率做得很好，在阅读率上做得还行，但由于不是精准开发，在我这里的回复率上不好，但也正是因为是群发，可能会在其他收件人那里获得回复。